Challenge
In this futuristic scenario the Olympics are held on Mars in an effort to promote space tourism as well as remind people of the scope and unity of the games. These Olympics provide a unique challenge as there is no influence of local art or history. In addition, the audience includes people of all demographics so a universal message is the goal. The audience must be presented with a brand that embodies the spirit of the games and humanity. New sports and scenery will excite old and new fans alike so creating a brand people can identify with is the main challenge. By looking at influences of ancient art and sports marketing I developed a pattern that incorporates human influence. Having this pattern repeated throughout the touchpoints provides a consistent experience that all demographics can relate to.
Audience
How can we define this large group of people? What similarities do they share?
Unity + Competition
Belonging is our biggest connection with people in other countries. Everyone feels the need to belong and be a part of something. We are united in our want to fit in and contribute. In contrast to unity is competition. Our fight-or-flight response is programed into us, which may be why all civilizations have sport. To compete is to be human, this is why the games excite us.
Typography/Colors
Wordmark and secondary fonts
- Bold
- Futuristic
- Unique
The colors chosen mimic the original Olympic colors. These colors already carry the message of unity among nations, however, my colors are lighter to give the darkness of space a more approachable feel. They are also meant to look more neon and futuristic.
Logo Drafts/Final
The logo contains iconography that is easily recognizable, as the audience will encounter branded products everywhere even if they aren’t at the games. The logo is meant to look like a rocket with flames containing the Olympic colors. However, when looked at upside down (as one might do in 0 gravity) the Olympic torch is revealed.
Drafts
Final
Posters
The following are posters promoting the new events. Each also features the event icons which stay consistent with the style of the logo.
Banners
App/Tickets
When designing tickets I knew a traditional paper ticket wouldn’t cut it in the future. If trends in technology continue the way they are today, your ticket to the 2050 Olympics will be on your phone.
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